Privacy Policy

Who We Are

Economics Academy is operated by Eliot King, the founder and tutor behind the website. In this notice, "Economics Academy", "we", "us" and "our" refer to Eliot King trading through the Economics Academy website and services.

For privacy questions or data protection requests, please email eliotkingtuition@gmail.com.

What Personal Data We Collect

The personal data we collect depends on how you use the website and services. It may include:

• your name and email address;
• details you enter into enquiry or contact forms;
• details about tuition, paper-marking, or revision support you request;
• booking information handled through Calendly, such as your name, email address, selected date/time, and anything you type into the booking form;
• payment-related information handled through Stripe, such as payment status, transaction references, and limited billing details made available by Stripe;
• paper-marking submission information, such as your reference number, description of the work, and any files or links you email for marking; and
• basic website usage and technical data collected by tools such as Google Analytics, including pages visited, device/browser information, and approximate location information.

Please avoid sending unnecessary sensitive information in forms, booking notes, emails, or submitted work.

How We Collect Data

We collect personal data when you:

• send a message through a Formspree-powered form;
• email us directly or use a mailto email link;
• book or manage an appointment through Calendly;
• make a payment through Stripe;
• send work for paper marking; or
• browse pages that use analytics, embedded widgets, fonts, or third-party scripts.

We may also receive notifications or records from Formspree, Calendly, Stripe, or an email inbox when those services are used alongside the website.

Why We Use Personal Data

We use personal data to:

• respond to enquiries and support requests;
• process bookings and schedule tuition or calls;
• process payments and confirm purchases;
• provide tuition and paper-marking services;
• communicate with students, parents, or guardians;
• keep basic records relating to paid services, feedback, and customer support; and
• comply with legal, tax, accounting, and record-keeping obligations where relevant.

Lawful Bases

Under UK data protection law, we need a lawful basis for using personal data. Depending on the context, we rely on:

• Contract: to take steps at your request before providing a service, and to provide tuition, paper-marking, booking, payment, and related support services.
• Legitimate interests: to respond to enquiries, manage customer relationships, improve the website and services, maintain basic records, and protect the website and business, provided those interests are not overridden by your rights and interests.
• Legal obligation: where we need to keep or share information to meet legal, tax, accounting, or regulatory obligations.
• Consent: where consent is specifically requested, such as for optional communications or any non-essential cookies that require consent.

Who We Share Data With

We do not sell personal data. We may share or process personal data through third-party services used to run the website and provide services, including:

• Formspree: for contact and enquiry form submissions.
• Calendly: for booking and scheduling calls or sessions.
• Stripe: for secure payment processing.
• Email provider/inbox: for receiving and replying to enquiries, booking messages, payment-related messages, and paper-marking submissions.
• Google Analytics: for website usage analytics.
• Google Fonts and other content delivery services: for loading fonts and scripts used by the website, including MathJax from jsDelivr on some revision note pages.

We may also share information if required by law, with professional advisers such as accountants where necessary, or with service providers involved in hosting, maintaining, or protecting the website.

Some third-party services may process data outside the UK. Their own privacy notices explain how they handle international transfers and data protection safeguards.

Payments

Payments are processed securely by Stripe. The website redirects you to Stripe payment links or uses Stripe scripts for payment-related functionality. We do not intentionally collect or store full card details directly through this website.

Stripe may provide us with limited payment information, such as whether a payment succeeded, the service purchased, transaction references, and limited billing or receipt details.

Bookings

Bookings may be handled by Calendly. Calendly may collect booking information such as your name, email address, selected date and time, and any information you provide in the booking form. Calendly may also send booking confirmations, calendar invitations, reminders, or changes relating to your appointment.

Cookies, Analytics, and Third-Party Scripts

The website includes Google Analytics scripts. Google Analytics may use cookies or similar technologies to collect information about how visitors use the site.

The site also loads external resources such as Google Fonts, Calendly widgets, Stripe scripts/payment pages, Formspree forms, and MathJax from jsDelivr on some revision note pages. These providers may receive technical information such as your IP address, browser details, and the page you visited.

You can control or block cookies through your browser settings. Blocking cookies or scripts may affect how some parts of the website, forms, bookings, payments, or revision-note features work.

How Long We Keep Data

We keep personal data only for as long as reasonably necessary for the purpose it was collected, including to respond to enquiries, provide services, handle follow-up questions, resolve disputes, and meet legal, tax, or accounting obligations.

Enquiry and support messages are kept for a practical period so we can manage the conversation and any related service. Records relating to paid services may be kept for longer where needed for tax, accounting, or legal reasons. Paper-marking submissions and feedback are kept only for as long as needed to provide the service and deal with reasonable follow-up, unless a longer period is required for legal or record-keeping reasons.

Third-party services such as Formspree, Calendly, Stripe, Google, and email providers keep data in line with their own retention policies and account settings.

Your Data Protection Rights

Under UK data protection law, you may have rights to:

• ask for access to your personal data;
• ask for inaccurate or incomplete data to be corrected;
• ask for your data to be deleted in certain circumstances;
• ask for use of your data to be restricted;
• object to certain uses of your data;
• ask for data you provided to be transferred to you or another organisation in certain circumstances; and
• withdraw consent where we rely on consent.

These rights are not absolute and may depend on the reason the data is being used. To make a request, email eliotkingtuition@gmail.com.

Complaints

If you are concerned about how your personal data is used, please contact us first so we can try to resolve the issue.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK data protection regulator. You can find details at ico.org.uk/make-a-complaint/.

Changes to This Notice

We may update this privacy policy from time to time to reflect changes to the website, services, third-party tools, or legal requirements. The latest version will be published on this page.